Guerrilla Marketing: Fourth Edition

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When Guerrilla Marketing was initially shared in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled up with hundreds of stable ideas that really work, Levinson's philosophy has given birth to a fresh way of studying market share and exactly how to get it.On this completely modified and extended fourth model, Levinson offers a fresh arsenal of weaponry for small-business success within the next century. Filled up with strategies for making money online (detailing when and precisely how to use it), tricks for adding other new solutions to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in age telecommuting and freelance employees, this publication would be the entrepreneur's marketing bible in the 21st century.


Category: Advertising

Details

Publisher

Audible Studios

Language

English

ISBN

DATE

2009-12

Author

Jay Conrad Levinson

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