Download From BA to Payday: Launching Your Career After College AudioBook Free
As university graduates soon find out, real life is difficult. Sure, it was hard getting into the right institution. But getting a good job is a lot harder. The amount of new university grads now outnumbers available entry-level careers by at least twenty five percent. But that number—sobering as it is—is deceptive, given that only a fraction of those careers are career-worthy.
So how will you flourish in a market that’s stacked against you? Corresponding to professional career advisors D. A. Hayden and Michael Wilder, you’ve surely got to approach the search for employment as if it were a marketing campaign. Quite simply, you’ve surely got to make your self a brand—by setting up a clear “history” on your own, understanding your target audience, and developing a highly effective communications intend to deliver your message.
You’ve also surely got to steer clear of the pitfalls. Hayden and Wilder identify four personality attributes that can doom first-time job hunters to failure. Then, via a brand method they call Candidate Illumination, the creators prescribe remedies for those “pathologies” and present savvy strategies for each step of the job-search process—from finding your concentration, to composing a winning resume, to acing the interview. (Word to parents: This e book could be the best gift you can give your graduating son or daughter.)
