Download The Responsibility Revolution: How the Next Generation of Businesses Will Win AudioBook Free
How to develop a company that not only sustains, but surpasses-that goes beyond the vital to be "less bad" and embrace an ethos to be "all good".From the Inspired Protagonist and Chairman of Seventh Era, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind reserve for leaders, internet marketers, and change brokers almost everywhere. The Responsibility Revolution reveals the smartest ways for companies to make a better future-and keep themselves accountable for the results. Thousands of companies have pledged to act responsibly; hardly any have proven that they understand how. This reserve will guide them. The Responsibility Revolution reveals fresh ideas and actionable strategies to commit your enterprise to an authentic socially and environmentally dependable business and culture, the one that not only competes but is victorious on principles.
- Points just how for innovators and influencers to generate trust by becoming translucent, elicit people's interest and creativity, transform customers into collaborators, transform critics into allies, rewrite the rules and reinvent business
- Shows developing a socially and environmentally dependable yet really good company and an real brand
- Pulling on groundbreaking interviews with real-world change market leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Laboratory and Etsy
