Download The Trophy Effect AudioBook Free
The Trophy Effect can be an innate, subconscious drive that causes humans to give attention to their shortcomings, alternatively than on their accomplishments. As a result, we tend to feel more doubtful than hopeful and are more likely to give up on things alternatively than stay the course. Furthermore, because The Trophy Effect is tied right to our success instinct (our "reactionary mind"), it is so well hidden that we do not even know that it's taking place. Therefore, we are not aware that The Trophy Effect is something over which we can exercise full control simply by learning how to do so!
