Download Scott Zimmerman - Matching Marketing to Personality: Conversations with the Best Entrepreneurs on the Planet AudioBook Free
In 2001 he revealed the first web-based contact management system - Cyrano - able to deliver individualized one-to-one marketing communications to potential clients and customers. Driven to figure out how to complement marketing communications to people's personality types to ensure that every piece of communication spoke specifically to the planned recipient to increase impact and change, he was led to Dr. Tony Alessandra, one of America's foremost experts in applied human behavior. They commenced to look for ways of combining the new technology with Alessandra's proven psychology. We waste a great deal effort (and so much money!) by failing to discover who our customers are and what they want, says Scott Zimmerman - and he's going to put an end to that for all of us.This interview may contain recommendations to dates, situations, etc., that have already occurred. These references never have been omitted in order to keep the integrity of the tracking, as all MEET UP WITH THE Giants interviews are REAL and unedited conversations.
