Download Buy It!: What’s in It for Your Customers? AudioBook Free
This Element is an excerpt from So What?: How exactly to Converse What Really Issues towards your Audience by Make Magnacca, available in print and digital types. How to uncover and communicate the "JUST WHAT EXACTLY?" benefits your customers really care about: the huge benefits that drive breakthrough success - in products, services, and in your own career! With the 1964 NY World's Good, AT&T first provided its breakthrough in telecommunications: the PicturePhone. Hailed as a technical marvel, the PicturePhone ended up being what can only just be described as a inability - but it had not been for insufficient striving on AT&T's part.
