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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery, available on the net and digital platforms.A process, no event: obtaining total commitment to building a design-driven company, from top to bottom. Even companies that can get on the path of being design motivated may have rogue cells in their DNA that can increase to become potentially fatal flaw. The chance is almost always around shedding the magic that received them where these were, backing away from a living methodology that ensured freshness and ongoing perspective.
