Download Winning Customers with Commitment AudioBook Free
Gary Hirshberg learned all about owning a business as the CE-Yo of Stonyfield, now the world's most significant organic yogurt designer. In his book, Stirring It Up - Steps to make Money and Save the World, he says how the company grew from seven cows in a New Hampshire barn to a business with an increase of than $330 million in annual sales. Now he's writing what that experience taught him in a series of brief, functional lessons on profiting from a ecological enterprise. That one is about making customers trust and commitment."I cannot claim that Stonyfield's founder, Samuel Kaymen, and I gave up conventional marketing through a reasoned decision," he says. "Short on money first, we'd no other choice. But what we'd was worthy of more than billboards and mag layouts. We'd Samuel's yogurt menu, pieced alongside one another from Yiddish yogurt experts in Brooklyn, and the easy conviction our stuff was so excellent we are in need of only persuade people to try it to succeed them over. Our first customers would spread the word - but how to get their attention? When owning a startup, you utilize whatever resources you have. A family friend who owned Stop & Shop supermarkets in Boston asked his dairy buyer to why don't we stock our yogurt and give away examples in five stores for 12 weeks. If we couldn't make a dent in the market by then, we'd be away. So most each night for 12 weeks, one folks visited one of the supermarkets, evangelizing."
