Download What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises AudioBook Free
This Element can be an excerpt from Inspire!: Why Customers Come Back again by Jim Champy, available in print and digital platforms.The Honest Tea storyline: building a company on real truth, customer engagement, and total transparency.With real truth as its credo, Honest Tea experienced its first test with a fresh drink called No. Brands were at the computer printer when the companions learned their sweetener would add 3.5 calories from fat per bottle. Anything below 5 calories from fat can legally be rounded down to 0: Nobody would need to know. But for Honest Tea, the discrepancy was vital.
