Download How Jet Blue Got Its Wings Back AudioBook Free
For JetBlue, the glaciers surprise of 2007 was a problem come true. Thousands of passengers were stranded, most of them locked for hours in planes on runways. How the airline handled the public relations damage, fixed the issues, and rehabilitated its image is a model of disaster control. Some tips about what JetBlue do right and what you can learn from their experience.For JetBlue's more than 100,000 stranded passengers, the Feb 14 ice surprise of 2007 was the ROMANTIC DAYS CELEBRATION Massacre: a bloodbath of countless lines, waiting in airports for days and nights on end, or even being kept hostage for so long as 10-and-a-half hours in grounded airplanes. The glaciers storm struck JetBlue's operational middle, JFK air-port, but delays soon multiply to all or any 56 of its vacation spots. It needed six full days and nights to make contact with normal. A lot more than 1,000 flights were canceled, more than 100,000 passengers were stranded, and 2,500 bags gone astray - most of them turning up in a huge hill at JFK. Marketing coverage was relentless....
