Download Oprah (Brand) New AudioBook Free
Harvard Business Institution professor Nancy F. Koehn offers a powerful lessons on brand stewardship with time of turmoil. Her subject: Oprah Winfrey. If the integrity of your brand is in peril, Koehn advises, follow Oprah's lead. Return to your core ideals. Level with your visitors. Prove that you mean it.Inside the crucible created by the Adam Frey controversy, what kind of authority would Oprah exercise? How would she act in response, this thoughtful entrepreneur, that has used her empathy and perspective and account, and her sense of responsibility, to create one of the very most powerful brands in history?
