Download You Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut AudioBook Free
This Element is an excerpt from Do You Matter?: How Great Design CAN MAKE People Love Your Company by Robert Brunner and Stewart Emery, available on the net and digital types.Lessons from the famous Harley-Davidson: create a brand experience that takes on a life of its own! There is a rumble: the deep-throated growl of 20 engines going this way. Around the flex they come, two tires each, glittering in sunlight. Mom clutches the youngsters close. Then something strange happens. The bikers draw up, one by one, their bikes planned and shiny. They hug, joke, compare bikes.
