Download PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? AudioBook Free
This Element is an excerpt from Placing the Public Back Public Relations: How SOCIAL MEDIA MARKETING Is Reinventing the Increasing age Business of PR by Brian Solis and Deirdre Breakenridge, available on the net and digital forms.Discover the new public relations for the Web 2.0 age - and what this means for you, the PR professional or customer. Web 2 2.0 introduced the new read/write Web paradigm, where hosts and individuals contribute to a more collaborative Web experience. It isn't the tools that make Web 2 2.0 or New PR what it is today; it is the many people who collaborate and show information every day in neighborhoods, demonstrating how the latest Web tools can help interactions and foster romantic relationships.