PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

Download PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results AudioBook Free

This Element is an excerpt from PR 2.0: New Advertising, New Tools, New Audiences by Deirdre Breakenridge, available on the net and digital platforms.Use advanced "PR 2.0" cultural media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new influx of public relations that uses cultural press elements, such as blogging, viral marketing, cultural networking, and search engine marketing, to really get your phrase out meaningfully, completely to consumers. To adopt these new techniques, first understand what's worked before so you can incorporate those practices as you propel forwards.


Category: Direct

Details

Publisher

Audible Studios
Language

English
ISBN

DATE

2010-05
Author

Brian Solis

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