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Keeping the Offer. . .and Other Tips to Creating Brands People LoveThis Aspect is an excerpt from The Truth About Creating Brands People Love by Brian D. Till and Donna Heckler, available on the net and digital types.Create a brand that everyone in the business owns, lives, adores - and shines through in every customer interaction. A brandname is a promises you make to your consumers. That promises has two parts: what you say you are appealing, and what you truly deliver. Don't suppose the brand is possessed by marketing. Marketing is the quarterback, calling has for the brand, but everyone and department is crucial to its success.
