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This Element can be an excerpt from From Concept to Consumer: How exactly to Convert Ideas into Money by Phil Baker, available in print and digital formats.Maximize your brand-new product's likelihood of success by optimizing the role of marketing throughout the complete product development process. The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, executing general market trends, promoting the product, and understanding and conversing with customers. A fantastic marketing plan revolves around the relationship between company and customer and regularly begins with respect for the customer.
