Download How Great Products and Services Supply Great User Experiences AudioBook Free
This Element can be an excerpt from Do You Matter?: How Great Design CAN MAKE People Love Your Company by Robert Brunner and Stewart Emery, available in print and digital forms.How to make certain customer experience permeates every corner of your company - and your products and services. As CEO, you're so focused on customer experience that in 1985, whenever a line of your company's refrigerators were found defective, you had staff smash 76 of these to smithereens. Just what exactly happens when you go on the web and the reviews of your product read: "Most detrimental product, most detrimental experience ever! Never buy a Haier product!"