Download Effective Branding Begins with A Name...And Other Keys to Creating Brands People Love AudioBook Free
This Element can be an excerpt from The Real truth About Creating Brands People Love by Brian D. Till and Donna Heckler, available in print and digital types.Get branding immediately, with great product brands, powerful differentiators, and important, motivating, memorable taglines. "Close-Up", "Jiffy Lube", "Rain Dance", "The Remedies Shoppe", "Irish Spring", and "Puppy Chow": all are great brands that reflect the substance of the merchandise or service. Good branding starts off with the name - the representation of the brand, conjuring images, principles, and experience. The name is the building blocks for these perceptions.
