Download Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time AudioBook Free
Get the business enterprise leader's guide to using Twitter to gain competitive advantages. Since 2006, forward-thinking companies like Apple, JetBlue, Entire Foods, and GM have learned the instant benefits associated with leveraging the public media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the industry leading of the public media activity, allowing customers to hook up with each other in real time via short texts?called "tweets"?that may be received either via the Tweets site or by e-mail, instant messenger, or cellular phone. Many companies have started building entire teams within their firm dedicated exclusively to responding to tweets from consumers about their brand. Which is just the beginning. In Tweets Power, Online marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing ways of build a dedicated following among Tweets members, expand consciousness for their product or service, and even handle negative publicity anticipated to upset or disappointed consumers. The booklet also presents circumstance studies of companies on the forefront of the Tweets activity, to help you develop your own public networking strategies. Twitter Electricity is the result of extensive screening and participation in the public networking community which is a must-have for any business that would like to maintain with the public media activity. Twitter Electricity features a foreword by Tony Robbins.