Download Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability AudioBook Free
In Smart Prices: How Yahoo, Priceline and Leading Businesses Use Prices Innovation for Success, Wharton professors and renowned rates experts Jagmohan Raju and Z. John Zhang pull on illustrations from hi-tech to low tech, from consumer marketplaces to business marketplaces, and from U.S. to in foreign countries, to tell the stories of how innovative rates strategies can help companies create and capture value as well as customers. They instruct the pricing guidelines behind those innovative ideas and tactics.
Smart Prices presents many innovative approaches to rates, as well as the study and insights that travelled into their creation. Filled up with illustrative illustrations from the business enterprise world, readers will find out about restaurants where customers placed the purchase price, how Yahoo and other high-tech organizations have used rates to remake entire industries, how executives in China efficiently start and fight price wars to conquer new marketplaces.
Smart Prices will go well beyond familiar approaches like cost-plus, buyer-based rates, or competition-based rates, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and utilize them to gain.
