Download The Facebook Effect: The Inside Story of the Company That Is Connecting the World AudioBook Free
In a bit more than half of a decade, Facebook has gone from a dorm-room novelty to a corporation with 500 million users - and an essential part of the social life not only of teens but vast sums of parents worldwide. As Facebook spreads around the world, it creates surprising results - even becoming instrumental in political protests.Veteran technology reporter David Kirkpatrick had the full co-operation of Facebook's key professionals in researching this exciting history. Kirkpatrick instructs us how Facebook was made, why they have flourished, and where it is certainly going next. He chronicles its successes and missteps, and gives readers the most satisfactory assessment everywhere of founder and CEO Mark Zuckerberg, the central physique in the company's remarkable ascent. This is the Facebook story that may be found nowhere else.Kirkpatrick shows how Zuckerberg refused to bargain, insistently focusing on growth over revenue and preaching that Facebook must dominate (his term) communication on the Internet. Along the way, he and a small group of key professionals have created a corporation that has modified social life in the United States and elsewhere, a corporation that has become a ubiquitous occurrence in marketing, and one which has transformed politics, business, and even our sense of our own identity. This is the Facebook Result.This special edition also includes an exclusive discussion between your publisher and Randi Zuckerberg, who offers unique insight as a internet entrepreneur at Facebook and the CEO's sister. You'll notice them speak about major company milestones, high-profile product launches, and the CEO's development - psychologically and experientially - as a head. They also discuss the controversial issues bordering Facebook's privacy guidelines.
