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"I understand that I'll be examined in Seattle with wins and losses, as this is the dynamics of my occupation going back 35 years. But our record will not be what motivates me. Years ago I used to be asked, 'Pete, which is better: receiving or rivalling?' My response was instantaneous: 'Competing...since it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head trainer at USC, he helped bring the Trojans back to nationwide prominence, amassing a 97-19 record over nine times. Now he stocks the championship-winning philosophy that led USC to seven right Pac-10 titles. This same way of thinking and culture will condition his program as he returns to the NFL to teach the Seattle Seahawks. Carroll developed his unique instruction style by learning from your errors over his job. He learned that you get better results by teaching instead of screaming, and by helping players develop as people, not only on the field. He learned an upbeat, lively atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you need to stop worrying about your opponents, why you need to always become if the whole world is seeing, and a great many other contrarian insights. Carroll shows us the way the Win Forever philosophy does work, both in NCAA Division I competition and in the NFL. He discloses how his recruiting strategies, training exercises, and game-day rituals protect a team's culture year after year, during championship times and disappointing times alike. Be successful Forever is about more than receiving football games; it's about making the most of your potential in every aspect of your daily life. Carroll has trained business market leaders facing tough difficulties. He has helped stressed kids on the streets of LA through his foundation AN IMPROVED LA. His words are true in virtually any situation: "If you wish to win forever, always remain competitive."