Download Zilch: The Power of Zero in Business AudioBook Free
"What we must offer can be boiled right down to one notion: the energy of zero. We get more done with less of just about everything, from our visitors to our workplaces to our vendors. Zilch is what drives us to be more innovative, more passionate, more creative. So stop whining about your budget cuts and start thinking about what you'd do if you'd zilch. You'll be surprised just how powerful that is." After years of being informed to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now find the shoe on the other foot. A down economy have required businesses to slash their headcount, marketing finances, and other resources. Managers at small startups and Bundle of money 100 companies as well are now likely to do more with less - but how? No-one is more qualified to answer that question than the market leaders who always thrive on the shoestring. Take Nancy Lublin, for example. She discovered firsthand how much you can accomplish with zilch (or near it). As the founder of Dress for Success, which gives low-income women with interview suits and career development training, she turned a $5,000 inheritance into a global franchise. Then, as CEO of DoSomething.org, she helped flip a attempting startup into one of the major & most successful youth volunteer groups on the globe. Now she draws on her encounters as well as interviews with other "rock and roll star" market leaders of flourishing not-for-profits-including Wendy Kopp of Train For America, Darell Hammond of KaBOOM!, Greg Baldwin of VolunteerMatch.org, and John Lilly of Mozilla. Their cases prove the energy of zero in business by teaching us how to:
- Motivate and keep good people without offering huge financial incentives
- Use the energy of bartering to leverage every asset and reduce your liabilities
- Create cherished brands without throwing money at studies and concentrate groups
- Market your goods or service without paying a penny
