Download Fascinate: Your 7 Triggers to Persuasion and Captivation AudioBook Free
What activates fascination, and how do companies, people, and ideas put those triggers to use/ What makes you captivated by a lot of people however, not by others? Why do you really remember some brands yet your investment rest? Within a distracted, overcrowded world, how do certain market leaders, friends, and family convince you to improve your behavior? Answer: fascination, the most effective way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And everything begins with seven widespread triggers: lust, mystique, alarm, prestige, electric power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you decide to the melodies you remember, from the person you marry to the employees you retain the services of. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead appears beyond marketing, delving into behavioral and public studies, historical precedents, neurobiology and evolutionary anthropology, as well as doing in-depth interviews and a nationwide study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead unveils why the Salem witch trials commenced with the same fixations as those in Intimacy and the City. How Olympic athletes are subject to obsessions a lot like those of fetishists. How a 1636 frenzy over Dutch tulip lights flawlessly mirrors the 2006 real-estate bubble. And just why a billion-dollar "Just Say No" program actually increased drug use among teenagers, by activating the same "forbidden fruit" symptoms as a Victoria's Magic formula catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, correctly, to really get your desired final result? This book will tell you how.
