Download The Lords of Strategy: The Secret Intellectual History of the New Corporate World AudioBook Free
Imagine owning a business without a strategy. It might be akin to driving blindfolded, to creating a house without a blueprint. Yet just 50 years back, business "plans" were mere extrapolations of the status quo, heedless of the forces that determine the fate of today's organizations: competitive dangers, customer needs, and business costs. The idea of strategy changed all the, paving the way for the creation of the present day corporate world. The Lords of Strategy recounts the birth and progression of strategy - probably the most influential business paradigm of days gone by 50 % century - and the studies and triumphs of the amazing disruptors who developed it. Principal among them were four men: Bruce Henderson, found of the Boston Consulting Group; Expenses Bain, inventor of Bain & Company; Fred Gluck, longtime managing director of McKinsey & Company; and Harvard Business School professor Michael Porter. Each was obsessed with pinpointing how companies achieve competitive advantages over others. This insider accounts discloses these industry's pioneers as "idea junkies" - a new variety of intellectuals who wielded concepts as weapons for fighting with each other business fights. Their relentless efforts to plumb the depths of competition exploded much of the prevailing intelligence, galvanized executives into action, and compelled companies to understand themselves as never before. An important reserve by one of management's keenest observers, The Lords of Strategy provides listeners with a deeper knowledge of the planet they remain competitive in and a sharper eyesight for what works - and what doesn't - when forging strategy.
