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In the heart of Alvin Tofflers' Future Great shock, a sociable critique in our obsession with choice, and exactly how it plays a part in stress, dissatisfaction and regret.Whether were buying a pair of jeans, buying a cup of coffee, selecting a long-distance carrier, deciding on college, choosing a health care provider, or establishing a 401(k), everyday decisions - both big and small - have grown to be increasingly complex due to the overwhelming abundance of choice with which were presented.We assume that more choice means better options and greater satisfaction. But avoid excessive choice: choice overload can cause you to question the decisions you make before you even make sure they are, it can set you up for unrealistically high targets, and it can cause you to blame yourself for just about any and all failures. Over time, this may lead to decision-making paralysis, stress, and perpetual stress. And, in a culture that tells us that there is no reason for falling brief of perfection whenever your options are limitless, too much choice can result in clinical major depression. In The Paradox of Choice, Barry Schwartz explains at what point choice - the hallmark of individual independence and self-determination that people so cherish - becomes detrimental to our mental and emotional well-being. In accessible, interesting, and anecdotal prose, Schwartz shows the way the remarkable explosion in choice--from the mundane to the deep challenges of balancing profession, family, and individual needs--has paradoxically turn into a problem instead of a solution. Schwartz also shows how our obsession with choice stimulates us to seek whatever makes us feel worse.
