Download I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted AudioBook Free
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worthwhile living? Are media and business doomed and about to be changed by amateur hour?The world, as Nick Bilton - with tongue-in-cheek - shows, has been heading to hell for a long, long time, and whatever we are experiencing is the 21st-century version of worries that always needs keep as new technology replaces the old. Actually, as Bilton shows, the digital age our company is part of is, in all its creative and disruptive varieties, the foundation for interesting and engaging experiences not only for business but culture as well.Both visionary and sensible, I Live in the near future & Here's How It Works catches the zeitgeist of the emerging era, providing the knowledge of what sort of radically changed media world is influencing human tendencies:
- With a walk on the untamed side-through the porn industry-we observe how this business design is leading the way, adapting product to consumer needs and tastes and conquering piracy.
- By understanding how the web is creating a fresh kind of consumer, the "consumnivore," moving into a world where immediacy trumps quality and number, we see who's dictating the type of content being created.
- Through exploring the way our brains are adapting, we gain a fresh knowledge of the positive effect of new media narratives on thinking and action. One exciting analysis, for example, implies that doctors who play video games are more skilled than their nonplaying counterparts.
- Why internet sites, the openness of the web, and convenient new gizmos are not simply vehicles for informing the world what you had for breakfast but have become the foundation for "anchoring communities" that tame information overload and help know what reports and information to trust and ingest and what to ignore.
- Why the map of tomorrow is centered on "Me personally", and why that simple reality means a totally new method of the way media companies shape content.
- Why people pay for experiences, not content; and why great storytelling and extended romantic relationships will prevail and allow businesses to activate with customers in new ways that go beyond basically selling information, instead creating unique and important experiences.
