Download Producing Fashion: Commerce, Culture, and Consumers AudioBook Free
Each essay in Producing Fashion is presented in full and has been determined from the original print release. The essays show how monetary institutions in European countries and THE UNITED STATES laid the foundation for the global fashion system and suffered it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The game titles of the essays are: 1) "Rethinking Fashion"; 2) "Accessorizing, Italian Style"; 3) "Licensing Tactics at Maison Religious Dior"; 4) "American Fashions for North american Women"; 5) "California Casual"; 6) "Marlboro Men"; 7) "The Body and the Brand"; 8) "French Hairstyles and the Elusive Consumer"; 9) "Why the Old-Fashioned is in Fashion in North american Houses". This collection unveils how general population and private corporations worked to condition fashion, style, and flavour with varying levels of success. Nine expert contributors attract on original research and fresh insight into the suppliers of fashion - advertising agencies, architects, corporate executives, shops, designers, editors, government officials, hairdressers, haute couturiers, and Web merchants - in thier bid for influence, acclaim, and buyers' dollars. The booklet is published by the University of Pa Press.
