Download Islands of Profit in a Sea of Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It AudioBook Free
Top companies round the world utilize Jonathan Byrnes to determine where the revenue is. They can show them which elements of their businesses are worth extending and which are only a drain on resources. Most astonishing, he has discovered that about 40 percent of any new client's business is unprofitable and that profit rises of 30 percent or even more are within reach. Byrnes reveals an uncomfortable truth: It's possible, even easy, to own everyone in your business meet their sales focuses on and still lose cash. He talks about how to rethink your business for maximum revenue. He also damages harmful myths, such as:
- Earnings are good, costs are bad
- All customers should get the same great service
- If everyone will his / her job well, the business will prosper