Download Buy-In: Saving Your Good Idea from Getting Shot Down AudioBook Free

You genuinely believe in a good idea. You know it might make an essential difference for you, your organization, your community. You present it, longing for enthusiastic support. Instead, you get confounding questions, inane reviews, and verbal bullets. Before you understand what's hit you, your idea is deceased, shot down. It doesn't need to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they show how to protect good ideas and earn the support needed to deliver valuable results. The main element? Understand the unfair episode strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:

• Death by wait: Endlessly putting off or diverting conversation of your idea until all momentum is lost
• Bafflement: Presenting so much distracting information that confidence in your proposal dies
• Dread mongering: Stirring up irrational anxieties about your idea
• Character assassination: Undermining your reputation and reliability

Through the device of a brand new and amusing imaginary narrative, the writers vividly show how steering clear of or attempting to quash attackers doesn't work. According with their counterintuitive approach, it's miles better to respectfully indulge these adversaries and stand your floor with simple, convincing replies that save your day.