Download What Business Are You In? AudioBook Free
This Harvard Business Review (HBR) article focuses on Ted Levitt's typical question, "What Business ARE YOU CURRENTLY In?" and what exactly are you doing about it? He supplies the classic exemplory case of why the Canadian railroads been successful in the mid-20th century as the American ones faltered. The Canadians recognized their business as transport unlike the Americans who narrowly centered on being railroads. Therefore, the Canadians broadened into air and bus travel, as well as hotels and resorts for folks to stay at on their trips. The Americans stayed centered on their railroads, skipped these other opportunities, and noticed much of their foundation business wither away. This audiobook includes six best-selling articles by HBS teacher Ted Levitt: "Marketing Myopia", "Following the Sale has ended", "Marketing Success through Differentiation of Anything", "Production Brand Method of Service", "The Globalization Method of Markets", and "Creativity ISN'T Enough".
