Download Unmarketing: Stop Marketing, Start Engaging AudioBook Free
For years, marketing has been hypocritical. We've been taught to market to others in ways we hate being sold to (cold-calling, flyers, advertisements, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing demonstrates how to unlearn the old ways and regularly attract and indulge the right customers. You'll stop just forcing out your communication and praying so it sticks somewhere. Probable and current customers desire to be paid attention to, validated, and have a platform to be listened to- especially online. With UnMarketing, you'll create such a marriage with your customers, and make your self the logical choice for his or her needs. This booklet:
- Points out how to make a frame of mind and systems to spin out a fresh, 21st-century marketing approach
- Focuses on the Take & Stay method (tugging your market in your direction and staying/engaging with them, leading those to naturally choose you for his or her needs) alternatively than Press & Pray
- Redefines marketing as all points of proposal between an organization and its own customers, not only a solo boxed-in activity
