Download The Buying Brain: Secrets for Selling to the Subconscious Mind AudioBook Free
Up to 95% of our decisions are made by the unconscious mind. As a result, the world's largest and most sophisticated companies are making use of the latest developments in neuroscience to make brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal immediately and powerfully to your brains. The Buying Brain provides an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can boost customers' lives. The Buying Brain gives you the key to:
- Brain-friendly product ideas, design, prototypes, and formulation
- Highly effective packaging, pricing, advertising, and in-store marketing
- Building stronger brands that entice deeper consumer devotion
