Download The New Rules of Retail: Competing in the World's Toughest Marketplace AudioBook Free
The retail world is considering a fundamental change. Rapidly developing technology, globalization, and a saturated market offer consumers access immediately to thousands of equally convincing products and services, creating unprecedented levels of expectation. The impact of these changes is so deep that 50 percent of today's suppliers and consumer companies will not survive it. Traditional business models can be extinct, and the relationship between sellers and consumers will transfer dramatically. Here, skillfully developed Robin Lewis and Michael Dart identify the causes behind these changes and look at the retail heroes of today and tomorrow to observe how their business models are giving an answer to the modern market. They profile industry giants such as VF Company (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while some miss the mark by the mile. What they find are three essential factors that determine whether businesses get or lose:
- Neurological Connection - creating an addictive, amazing shopping experience, from preshopping expectation to consumption satisfaction
- Preemptive Circulation - using all possible syndication platforms to gain access to consumers ahead of the competition
- Value Chain Control - vertically integrating control of a company's entire value chain, from creation through point of sales, for maximum delivery on the brand guarantee
