Never Say Die: The Myth and Marketing of the New Old Age

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In the narrative that combines the intensely personal with sociable, economical, and historical evaluation, Susan Jacoby changes an unsparing attention on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who claim that there will soon be a "cure" for the "disease" of aging. She separates wishful hype from realistic wish in a wide-ranging appraisal of themes that include the explosion of Alzheimer's circumstances, the impact of possible cuts in Public Security on the economical future of aging boomers, and the fact that women make up most of the "oldest old." Finally, Jacoby boosts the fundamental question of whether living much longer is an appealing thing unless it means living better, and she considers the profound moral and moral concerns raised by increasing longevity. Never Say Die is a lucid, provocative, and powerful debate that People in america, no matter their age, are doing themselves no favor by buying into the myth that they can stay "forever young."


Category: Gerontology

Details

Publisher

Tantor Audio

Language

English

ISBN

DATE

2011-02

Author

Susan Jacoby

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