The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century

Download The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century AudioBook Free

We stay in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must be competitive in a rowdy current market of images and communications seeming to come at us from all directions - in print, on radio and tv set, and on the Web. It wasn't always so. In the first and middle 20th century, a handful of creative geniuses in advertising and pr - J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and more - launched their once-sleepy market sectors into the very center of American life. And the majority of them indicate one individual as the man who started it all: Albert D. Lasker. But Lasker - who resolutely hid from the limelight - has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, sketching on a treasure trove of recently unknown paperwork, have written a remarkable biography of 1 of the 20th century's most intriguing statistics. Lasker helped invent "reason why" advertising, market research based on direct-mail advertising, top quality coupons, and a host of other industry improvements. He invented and promoted powerful brands that remain around today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Grain, and many more. But his impact travelled very good beyond traditional advertising. Lasker was a crusader against anti-Semitism. A public-relations professional, he engineered Warren G. Harding's presidential advertising campaign, and designed the strategy that finished Upton Sinclair's bid for governor of California. Along with the Lasker Honours, for contributions to medical technology, are sometimes referred to as "America's Nobels." His personal life was believe it or not remarkable. The Man Who Sold America recounts the powerful influence of his background, his deep friendships - and the debilitating melancholy he struggled with even as he forged his exceptional achievements. This is the story of a man who shaped an industry - and modified the way we look at the world.


Category: Business

Details

Publisher

Gildan Media, LLC

Language

English

ISBN

DATE

2011-03

Author

Jeffrey L. Cruikshank

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