Download Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story AudioBook Free
Today everyone - whether they know it or not - is in the mental transportation business. More and more, success is earned by creating engaging stories which may have the power to move lovers, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. Which book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific quest at heart - are essential in persuading others to aid a vision, wish, or cause. Peter Guber, whose professional and entrepreneurial accomplishments have made him successful in multiple establishments, has long relied on purposeful storytelling to motivate, win over, condition, indulge and sell. Indeed, what began as knack for sharing with stories as an entertainment industry executive has, through many years of perspiration and inspiration, evolved into a couple of guidelines that anyone can use to attain their goals. In Show to Be successful, Guber shows how to move beyond soulless Ability Point slides, facts, and information to create purposeful stories that can serve as powerful phone calls to action. Among his techniques:
- Shoot your audience's attention first, fast, and foremost
- Motivate your listeners by demonstrating authenticity
- Build your tell around "what's in it to them"
- Change unaggressive listeners into energetic participants
- Use "state-of-the-heart" technology online and offline to make certain audience dedication remains strong
