Download What Women Want: The Global Marketplace Turns Female Friendly AudioBook Free
Paco Underhill, the writer of the hugely successful Why We Buy and Call of the Shopping mall, accounts on the growing importance of women in everybody's industry - why is a bundle, product, space, or service "girl friendly". Underhill offers a travel of the world's industry - with shrewd observations and sensible applications to help everybody adjust to the new realities. As large numbers of women become gradually wealthier, more powerful, and more 3rd party, their options and choices are transforming our commercial environment in a number of important ways, from the autos we drive to the food we eat; from how exactly we buy and provide our homes to how exactly we gamble, play, and use the Internet - in a nutshell, how exactly we spend our money and time. Together with the same flair and laughter that made his previous books universally interesting, Underhill examines what sort of woman's role as homemaker has developed into home owner and what women look for in a home. The way the home fitness space and office at home are linked to the women's health activity and home-based businesses. Why the refrigerator has trumped the stove as the key device. How every major hotel chain on the planet has redesigned rooms and services for the feminine business tourist. Why some malls, appealing to women, are being successful while others are unsuccessful. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The main point is," creates Underhill, "while men were occupied doing other activities, women were learning to be a major social, cultural, and economic force." And, as he warns, no business are able to dismiss their power and presence.
