Download Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy AudioBook Free
In age Google, your visitors are searching. Will they find you? In the current searching world, customers consider online search engines first. Yet many companies simply don't understand acquiring customers from search engines should be a central business strategy. Instead, they often focus on narrow goals, such as maximizing page positions. These oversights leave an enormous channel for engaging with potential prospects mainly untapped. Businesses that use data about how people search to see their product strategy will reach customers before the competition. Businesses that understand the value of non-ad-based search acquisition can make it central to their marketing combination, and can hook up with high-quality customers for long-term expansion and success. Marketing in the Age of Yahoo is a sensible guide to harnessing the full power of online seek out your business. Compiled by former Google employee Vanessa Fox, who created Google's standard portal for detailing online search to businesses, this clear, non-technical sound book demystifies search engine marketing and points out proven methods you can execute at the business today. Not another e book on AdWords promotions, Marketing in the Age of Yahoo instead focuses on making your business stand out in the "organic" queries that catch the attention of 86 percent of end user clicks. Fox teaches you where companies get hung up with positions, and lays out a thorough approach for achieving the search goal that matters most: hooking up with individuals who want to find you. You'll also discover how to:
- Integrate search strategy into all areas of your business
- Minimize through the data and have the actionable metrics you will need
- Use data about what people are searching for as a valuable general market trends tool
- Ensure you get your company found through cultural multimedia
- And more!
