Download The Thank You Economy AudioBook Free
If this were 1923, this booklet could have been called "Why Radio Will Change the Game" . . . If it were 1995, it would be "Why Amazon Will DOMINATE the Retailing World" . . . The MANY THANKS Economy is approximately something big, something greater than any single cutting edge platform. It isn't some abstract principle or wacky business strategy-it's real, and every one of us is doing business in it every day, whether we choose to identify it or not. It is the way we connect, just how we buy and sell, just how businesses and consumers interact online and offline. The Internet, where the MANY THANKS Economy was created, has given consumers back again their tone of voice, and the great vitality of their viewpoints via social press means that companies and brands have to contend on a complete different level than they used to. Gone will be the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out your competition, and get customer consciousness. Now customers' requirements for authenticity, originality, ingenuity, integrity, and good intention have made it necessary for companies and brands to revert to a level of customer support hardly ever seen since our great-grandparents' day, when companies often knew their customers in my opinion, and gave them specific attention. Here renowned businessperson Gary Vaynerchuk unveils how companies big and small can scale that kind of personal, one-on-one focus on their entire customer platform, no matter how large, using the same communal media websites that carry consumer word of mouth.
