Download Groundswell - Expanded and Revised Edition: Winning in a World Transformed by Social Technologies AudioBook Free
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own reports, and find their own discounts but how will you integrate these activities into the broader marketing attempts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies operating things now.When consumers you've never satisfied are score your company's products in public forums with that you've no experience or impact, your company is prone. In Groundswell, Josh Bernoff and Charlene Li clarify how to turn this threat into an opportunity.In this updated and expanded model of Groundswell, having an all new release and chapters on Twitter and social media integration, you'll figure out how to:
- Evaluate new social technologies as they emerge
- Determine how different sets of consumers are participating in social technology arenas
- Apply a four-step process for formulating your future strategy
- Build social technologies into the business
