Download The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social AudioBook Free
Today, business movements at the speed of thought. The web allows a perpetual cycle of discussion and feedback, and every position update or tweet that mentions your organization or brand either helps or hurts you reputation in real-time. Customers expect an even of attentiveness and responsiveness that a lot of companies can't surpass. Can you? In The Now Revolution, renowned marketers and cultural press experts Jay Baer and Amber Naslund offer a powerful seven-part plan to harness the energy of the cultural web and adjust to the new age of instantaneous business. Customers aren't going to hold back for the next polished news release to decide if indeed they like you as well as your products or services. Instead, they're choosing between you as well as your competition every second of every day-and talking about it online. Maintaining them requires seven shifts that can make your business faster, smarter, and much more social:
- Remove away silos and overgrown business functions
- Seek the services of and empower a new type of staff
- Organize internal clubs for maximum external impact
- Pay attention at the point of need
- Travel the Humanization Highway and answer effectively to customer inquiries
- Plan for, find, and manage real-time crises
- Redesign success metrics in a business world that's progressively more instantaneous