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From modest beginnings as a tea shop in New York, the fantastic Atlantic & Pacific Tea Company became the greatest retailer on earth. It was a juggernaut, the owner of almost 16,000 stores and dozens of factories and warehouses. In1929 it became the first dealer to sell $1 billion in goods in one yr. But its explosive progress managed to get a mortal hazard to hundreds of thousands of mom-and-pop grocery stores. Main Streets fought back tooth and nail, enlisting the state and federal governments to avoid price discounting, taxes string stores, and require manufacturers to sell to mom and pop at the same prices awarded to giant vendors. In a impressive court case, the federal government pressed criminal charges against the fantastic A&P for providing food too cheaply - and triumphed in. The Great A&P and the Have difficulty for Small Business in America is the story of any stunningly successful company that permanently changed how People in america shop and what People in america eat. It really is an excellent business history, the story of how George and John Hartford needed over their father's business and reshaped it over and over, making it a vertically integrated behemoth that paved just how for each and every big-box dealer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven years of immediate changes. Collectively, they built the modern consumer economy by turning the archaic retail industry into an extremely successful system for distributing food at low priced. Marc Levinson has a gift for finding business history reports that slice to the heart and soul of how companies are altered. He do so brilliantly with the award-winning The Container: The way the Shipping Container Made the globe Smaller and the globe Economy Bigger, which was short-listed for the 2006 Financial Times and Goldman Sachs Business Booklet of the entire year Award.
