The Truth About Starting a Business

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Your own business: Take the leap, make it happen, and make it do well! Learn....

  • The truth about choosing the right business for you and maintaining a wholesome personal life
  • The truth about planning, financing, hiring, and successful launches
  • The truth about financial management, marketing, and expansion
This book uncovers 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your receiving business. You'll understand how to: generate and test business ideas, and select the one that's right for you... select the right entrance strategy... name and identify your business... increase capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... cope with pricing, distribution, and sales... manage your finances to specific goals... prepare for expansion... and even maintain your work/life balance as a business owner. This is not "someone's point of view" - it's a definitive, evidence-based guide to building your own successful organization, a set of bedrock key points you can rely on whoever you are, wherever you are, and whatever business you decide to launch.


Category: Management

Details

Publisher

Pearson

Language

English

ISBN

DATE

2011-09

Author

Bruce Barringer

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