Download Just My Type: A Book About Fonts AudioBook Free
Fonts surround us every day, on avenue signs and properties, on movie posters and catalogs, and on almost every product that we buy. But where do they result from, and why do we need so many? Who is accountable for the staid practicality of that time period New Roman, the cool anonymity of Arial, or the annoying levity of Comic Sans (and the activity to ban it)? Typefaces are now 560 years of age, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and concluding with the most daring digital fonts, Simon Garfield explores the wealthy history and understated capabilities of type. He continues on to investigate a variety of modern mysteries, including how Helvetica overran the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles custom logo is longer than the other words and how Gotham helped Barack Obama in to the White House. A must-have booklet for the design conscious, Just My Type's cheeky irreverence will also appeal everyone who cherished Eats, Shoots & Leaves and Schott's Original Miscellany.
