Download Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements AudioBook Free

Develop and funnel a powerful, ecological word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, two times its revenue in key markets just by knowing its customers had already made a community of avid scrapbookers? How is Best Buy likely to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping actions and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, functional and actionable steps for creating a word-of-mouth movements for corporations, products, services, and organizations. It takes you step-by-step through the required actions needed to begin your own genuine movement. Develop and funnel a powerful, ecological, word-of-mouth movement. Describes 10 lessons to master and create a robust, sustainable movement. The Brains on Fire blog is often positioned in the top 100 of AdAge's Electric power 150 Marketing Personal blogs.

Category: Marketing

Details

Publisher	John Wiley & Sons, Inc.
Language	English
ISBN
DATE	2011-12
Author	Robbin Phillips

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