Download Grow: How Ideals Power Growth and Profit at the World's Greatest Companies AudioBook Free
A decade of research uncover the trick source of progress and profit.... Those who middle their business on enhancing people's lives have a growth rate triple that of competition and outperform the marketplace by a huge margin. They dominate their categories, create new categories and maximize earnings in the long run. Pulling from a distinctive 10-year growth study affecting 50,000 brands, Jim Stengel shows the way the world's 50 best businesses-as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Breakthrough Marketing communications, Visa, Zappos, and Innocent-have a reason and effect relationship between financial performance and their potential to connect with fundamental individual emotions, hopes, values, and increased purposes. Actually, within the 2000s, an investment in these companies-"The Stengel 50"-would have been 400 percent more profitable than an investment in the S&P 500. Grow is dependant on unprecedented empirical research, encouraged (when Stengel was Global Marketing Official of Procter & Gamble) by a report of companies growing faster than P&G. After departing P&G in 2008, Stengel designed a fresh study, in collaboration with global research firm Millward Brown Optimor. This study tracked the bond on the ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the "black package" of the consumer's brain, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine if the top businesses in the Stengel Review were more associated with higher ideals than were others. Grow thus deftly blends ageless truths about individual behavior and values into an action construction - how you discover, build, communicate, deliver and assess your ideal. Through vibrant stories drawn from his attractive personal experiences and "deep dives" that bring out the true known reasons for such successes as the Pampers, Horsepower, Discovery Channel, Jack port Daniels and Zappos, Grow unlocks the code for 21st-century business success.
