Download Understanding Michael Porter: The Essential Guide to Competition and Strategy AudioBook Free
A Distillation of The Most Important Business Thinking of Our Time Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three generations and are pass on across a dauntingly long set of publications. Every supervisor can name specific pieces of his work - competitive edge, the value string, five pushes - but nobody, not Porter himself, has put the whole puzzle collectively to expose it as a overall. This lucid, concise audiobook will just that. Written with Porter's full assistance by Joan Magretta, his previous editor at Harvard Business Review, this reserve provides an engaging overview of Porter's ideas and a great synthesis of this important body of work, making clear how each of Porter's powerful ideas relates to the others and, most important, to the useful realities professionals face. Modern thinking about competition and strategy starts with Porter's frameworks. They will be the hottest in practice by managers surrounding the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most frequent of these myths - among them, the deeply performed but dangerous opinion that competition is approximately being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom. Understanding Michael Porter will enable all market leaders throughout any company to understand Porter's seminal ideas about competition and strategy and deploy them to attain competitive success.
