Download One Click: Jeff Bezos and the Rise of Amazon.com AudioBook Free
An insightful check out how Amazon really works and exactly how its founder and CEO makes it happen.... Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think. It can almost be summed up by the button on every web page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and creator, whose business strategy and unique blend of character attributes have driven Amazon to the top of the online retail world. Formerly a pc nerd rather than a businessman, he previously the perspective to capitalize on the untapped online industry for bookselling and goes on to discover new marketing opportunities, from groceries to car parts. He's a calculating machine, energetic, passionate, highly hostile, and away to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and exactly how he makes decisions. Anyone running a business can learn a lot from the example of Amazon's ongoing evolution. Richard L. Brandt can be an award-winning journalist that has been authoring Silicon Valley for more than 2 decades. He is popular throughout the technology community as a past correspondent for BusinessWeek, where he earned a National Journal Honor. He lives in SAN FRANCISCO BAY AREA.
