Download Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation AudioBook Free
The misconception of innovation is that brilliant ideas jump fully produced from the heads of geniuses. The truth is that most inventions come from a process of rigorous evaluation through which great ideas are discovered and developed before being understood as new offerings and functions. This book introduces the idea of design considering - the collaborative process by which the designer's sensibilities and methods are used to match people's needs, not only with what is technically possible, and a feasible business strategy. In short, design thinking changes need into demand. From the human-centered method of problem resolving that helps people and organizations are more innovative plus more creative. Design thinking is not merely relevant to so-called creative sectors or people who work in the design field. From the methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care and attention by re-examining the ways that their nurses deal with shift change, or Kraft, to rethink supply-chain management. This isn't a reserve by designers for designers; this is a reserve for creative leaders wanting to infuse design considering into every degree of an organization's products or service to drive new options for business and society.
